It is a tough time for the entire global movie industry, which the current pandemic represents a disruptive of seismic proportions. All movie production facilities are being officially quarantined and all creative talent – whether in front of the cameras or behind-the-scenes – has been put under strict quarantine. Only new movies with a proven track record of a box-office success can be released. This means that no new TV series or documentary can be shot, no new musicals or dance numbers can be planned, and rehearsed.
The problem with this move by the studios to cut back on costs is not just that it will force them to re-think their strategy
and risk the industry’s survival. It is also a sign that the studios’ approach to marketing has been a failure so far.
The major studios have spent billions of dollars on television advertising over the past decade. Every show and film have an official logo, has a TV show bible and a TV campaign. But even if you don’t know any of the characters or are completely unfamiliar with the plot of a movie, you will know some of the people who are in it. And they will know you too. Most of us have had personal experiences with the people in our favorite TV shows and movies.
However, most of this marketing strategy hasn’t worked. In the past, it was primarily TV and print advertising which were successful. But with the growth of the internet, the traditional forms of marketing are now completely obsolete. The only way to really get your name out there and get people to come and see your movie is to do it through the internet.
The movie industry has long prided itself for its ability to keep itself afloat during downturns and economic downturns.
And there are several reasons why the industry should be thankful to the internet for its recent recession. For one, it is now possible for a studio to create its own online marketing plan for a movie that didn’t previously be possible. The studios were not able to make any serious changes in their film budgets or distribution strategies due to their high overhead and high wages. However, the advent of social media has allowed the industry to rethink its business model and start saving money.
It is also possible for movies to share their content through the social media sites like Facebook, Twitter, YouTube and MySpace, allowing fans to watch as well as buy trailers and information. If a movie is promoted through these sites and is seen by its fans, it becomes viral within the web community. Movie makers no longer have to rely solely on the advertising budget. They can spread the word about their upcoming movie by distributing promotional material via these social networking sites.
- These social networks are not only beneficial to the industry.
- They are also helping to make more people aware of what is going on in the industry
- As well as giving the audience a chance to be a part of the process.
When the movie makers find new ideas for new movies or are able to collaborate with each other, it gives them the chance to share their thoughts and feelings with the public.
The movie industry is also benefiting from the internet because it allows the industry to interact with audiences in a more intimate way. Instead of sending out press releases and talking about their upcoming projects, they can give their fans a sneak peek. of what’s to come through their Facebook page or tweet about some of the latest news or talk about upcoming shows. This is the essence of being connected to the people who want to see what you have to offer. This means that people get to see as much of the movie as possible and this is something that fans love to do, too.